Cara Delevingne and Pharrell Williams are the new faces for the Pre-Fall 2015 Chanel campaign, along with model Brad Kroenig's son, Hudson. The photos are accompanied with a haunting music video, 'Reincarnation', which has already reached over 2 million views on YouTube, which sees Cara (playing Coco Chanel) and Pharrell spookily come to life at night, dancing and singing in an old stately house. The film set in 1954, is supposed to resemble a real trip Chanel took to Austria which inspired her to design the famous tweed jacket.
Cara has expressed her wish to move away from modelling and start a fresh within the acting world, and this video gives her the perfect chance to show off her vocal and acting talents. Pharrell meanwhile is no doubt the big star of the campaign, posing as an unimportant hotel elevator porter who turns into a prince at night.
The photos, taken by the one and only Karl Lagerfeld are from the annual Metiers d'Art show staged in Salzburg in Decemeber 2014 and inspired by The Sound of Music movie. Lagerfeld has previously said about the film, "There's a touch of Pop Art in it. It's not meant to be a historical reconstruction or something heavy like that. This is light and funny." I love the photos and the story behind the pieces. The lighting and the crispness of the photographs are fantastic when flicking through a magazine and embody the spirit of Chanel.
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