theFASHIONbox: Best Of: Fall 2015 Ad Campaigns

Saturday 18 July 2015

Best Of: Fall 2015 Ad Campaigns

Can you believe its that time of year again? All the autumn/winter ad campaigns have been released everywhere, from magazines to the sides of buses, the back pages of newspapers to social media. From model of the moment Kendall Jenner's campaigns for Fendi and Balmain along with her younger sister Kylie to Dolce and Gabbana's maternal and moving 'Mamma' campaign, complete with a lot of babies!

This year the ad campaigns have got more glossy, more epic and aimed more at the younger audiences who now have a greater knowledge of fashion through sites such as Twitter and Instagram. With the rise of reality star girls Gigi and Bella Hadid, Kendall and Kylie Jenner and Hailey Baldwin, all of a sudden everyone who's anyone is aware of what a Balmain blazer looks like or a pair of Sergio Rossi strappy sandals. What's more, fashion has become more accessible. Even the new D&G campaign highlights our obsession with selfies, with models posing with handbags and jeweled crowns while taking a quick selfie of their new luxury items. Some may say what is the world coming to! There's no avoiding the lure to indulge in a little online shopping with the amount of ads thrust under your nose when browsing the web. And the ad campaigns are vital for luxury fashion brands to get ahead and create hipe at the start of the new shopping season.

So, I've picked out some of my favourite's this season. I love the bold and colorful Versace campaign featuring Karlie Kloss and Caroline Trentini. It's quite ironic (in a nice way) that Donatella Versace is the face of the new Givenchy campaign as she gazed up at the camera in a stunning monochrome shot while Gucci's fall 2016 campaign, shot by Glen Luchford focuses on photography and the accessories which the brand is famous for. Julia Bergshoeff and Vanessa Moody star as the faces for Salvatore Ferragamo in sultry, red lit photographs and I also love the 50's inspired MaxMara shoot modeled by Gigi Hadid with a clinical background. The collection was inspired by the glamour of Marilyn Monroe and this campaign certainly does capture that spirit. The Balmain sister-hood idea for their latest campaign is also a clever concept, inviting famous sisters such as Joan and Erika Smalls and Gigi and Bella Hadid to star in their shoot.

There's so many more to choose from, but unfortunately I can't go on forever. So here are some of the best... enjoy!

Dolce and Gabbana