Tuesday 8 November 2016

A Very British Affair for Gucci Cruise 2017

In June, Gucci staged their Cruise 2017 collection at the historic Westminster Abbey in London. Held in the cloisters of the world famous abbey, Alessandro Michele presented 94 looks, mixing his love of punk, history and gender fluidity with patriotic British flags, animal prints and lots of colour. For the Cruise ad campaign, the quintessentially British-ness theme continued, with the photos shot at the majestic Chatsworth House, home of the Duke and Duchess of Devonshire in Oxford.

I have to say, I prefer this Cruise collection more than both the Gucci ready to wear shows put together this year. The clothes were so much fun, with all the accessories, hats and gloves really adding to the different looks presented on the catwalk. And of course, I was proud that Michele chose England to showcase his collection, when there are so many stunning stately homes and cathedrals in Italy. And then the photos for the Cruise 2017 ad campaign were released, featuring veteran actress Vanessa Redgrave and a handful of models in the beautiful, British countryside. Shot by Glen Luchford, the photos capture the gardens and interior of Chatsworth to great effect, with the clothes styled by Joe Mckenna, perfectly complimenting the surroundings and vice versa. In one photo, a model perches on a blue bench surrounded by chickens happily strolling around her while in another Vedgrave, who is 79, smiles away while pottering in Chatsworth's stunning gardens with her handbag perched on a shovel.

I absolutely love this campaign, and there are so many pieces in the collection I would wear and buy. Unfortunately, my budget doesn't stretch that far, but I can still admire from a distance! The luxurious white cardigan with the classic Gucci red and blue stripe is a favourite. The Mens Cruise 2017 campaign also sticks with a British theme. Actor Tom Hiddleston features in the photographs in immaculate tailoring and stylish suits, with two Afghan Hounds as companions. There is no doubt that Gucci is the hottest brand at the moment, and I can't wait to see what they do next season.

And a sneak peak at the Mens-wear campaign, featuring Tom Hiddleston:
 Photos courtesy of Gucci and Glen Luchford.

No comments:

Post a Comment