Miroslava Duma is a street style icon. In fact I'm surprised I haven't featured her on the blog before, as her sense of fashion, style and elegance is like no others. From super cute mini dresses to sweeping Valentino maxis, charcoal grey suiting to head to toe Celine, there is literally nothing this woman can't wear. It's fair to say Miroslava is a lady who knows her Prada to her Balenciaga, with throngs of paparazzi waiting for the tiny Russian (she's only 5ft) to turn up at fashion shows in her jaw dropping, amazing outfits. She has tough competition from the likes of Italian Anna Dello Russo, but in my opinion, Ms Duma reigns supremely over them all.
For those of you who haven't heard of Miroslava, let me fill you in. Born in 1985 Surgut, Russia, Miroslava Mikheeva Duma was the daughter of a senator and had a privileged childhood in one of the most expensive regions in Russia. She began her fashion career as a writer for a number of high fashion magazines, including Russia's Harpers Bazaar, Vogue and Tatler. Even back then, her signature style and designer apparel caught the attention of street style photographers, such as Garance Dore and The Satorialist who regularly featured Duma on their blog, famously referring to Duma along with fellow Russian icons Ulyana Sergeenko, Vika Gazinskaya and Elena Perminova as the 'Russian Pack.'
But it was in 2011 that she really took fashion by storm with her online company Buro 24/7. "Its a kind of a bureau of information 24 hours, seven days a week", she explains. "It
provides our readers with quality information 24/7, up to 25 updates a
day, on cinema, music, art, culture, fashion, lifestyle, social life –
everything." Since then, business has really taken off, propelling Duma into the spotlight everywhere she goes. With her website locally reaching 10 countries worldwide, she has become a firm fixture at fashion shows, showrooms, red carpet events and anything pretty much to do with luxury fashion really. Of course, it helps that she has an incredible wardrobe and is never seen in the same outfit twice, with go to designers being Moschino, Celine, Acne and Chanel. With her dark hair and petite features, Duma is never without a show stopping outfit. Grey fur coats paired with blue jeans and black boots, a warm woolly hat and skirt suit, an oversized pea coat with sky scraper heels, nobody could ever call Miroslava boring when it comes to her clothes.
So many colours, layers and textures rolled into one, she is the ultimate style icon. Even when she was pregnant, Miroslava never failed to disappoint (she has two children George and Anna with husband Aleksey Mikheev.) She threw on a bright red coat with a pair of strappy sandals and she was good to go. Or how about a khaki t-shirt and matching cigarette pant? Her sense of style is not provocative or over the top, in fact some could say its quite understated, but the manner in which she wears her clothes is ever so striking.
As an entrepreneur in the notoriously difficult world of fashion, Duma is an eloquent public speaker and religious attender of important fashion events. For someone so small her power in fashion is quite exceptional. Now she rubs shoulders with Ricardo Tisci, Rihanna and Olivia PalermoNo doubt her star will only rise, and her style will ever increasingly get better.
Check out Miroslava's Buro 24/7 here: http://www.buro247.co.uk/
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