Pop singer, Rihanna has become the latest celebrity to front a major fashion campaign, this time in the form of Balmain spring/summer 2014. Described by creative director for Balmain, Olivier Rousteing as an 'icon,' Rihanna brings her own sense of style and swag in the latest photographs in the ad campaign and practically sizzles in front of the camera. 'In front of the camera, she makes you feel like she is the only girl in the world', Rousteing continued as he welcomed the pop diva to the French fashion house. The campaign was shot in New York by Inez van Lamsweerde and Vinoodh Matadin with Rihanna's own stylist Mel Ottenburg helping with the styling on set.The spring summer 2014 collection is one of Rousteing's finest, with the classic Balmain boxy shapes and silhouettes taking centre stage. Romantic pastels were hardened with hounds - tooth prints and leather skirts and trousers. Feminism clearly was the main message of the collection, with Rousteing experimenting with the knee length skirt, tweed cardigans, feathery hems and tight belts - daring to squeeze everything in for the new year. Reminiscent of Chanel, this coming season looks to be very grown up with Balmain's woman channeling pretty pastels and three - piece suits.
Rihanna and Olivier Rousteing have known each other for a while, with Rihanna even posting pictures on Instagram showing the latest custom made pieces, Rousteing designed especially for her. RiRi is also regularly seen sporting Balmain garments while out and about, so this collaboration looks like it's one of friendship as well as business (there's no doubt Rihanna's endorsement will provide a rise in sales for this Parisian fashion heavyweight.) Balmain and Rihanna = A match made in fashion heaven!
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