The New Chanel No5

Who remembers the iconic 2004 Chanel No5 commercial starring Nicole Kidman? She ran through the streets of Paris in a huge, pink feathered ball gown and then hid away from the celebrity life that was engulfing her. And that beautiful ending which always gives me goosebumps - walking up the red carpet with swarms of paparazzi on either side, Kidman looks back over her shoulder and smiles. That's the Chanel no5 woman.

Now, 10 years later acclaimed director Baz Luhrmann is back with another ad featuring Brazilian supermodel Gisele. Karl Lagerfeld, Anna Wintour and the woman of the moment, Gisele were all present last night at the premiere of the short movie as well as Baz himself. 'Gisele has a can-do attitude and an incredible positive energy. I would have dialled up or dialled down the amount of acting required in the ad depending upon what she brought and what she could do - and as you can see I've dialled it up,' stated the visionary director. Gisele looks amazing throughout the ad, as she goes about her normal life, but with some Chanel magic. From the school run to surfing the waves, the girl who wears Chanel no5 can do absolutely anything!

The power of perfumes and the advertisements they require are fundamental to a fashion house. Without a successful perfume, fashion brands would just crash and burn; it's the perfumes that bring in the money. Let's say it costs £4 to make the famous Gucci Guilty perfume. Sell that at £63 and Gucci have already made a gigantic profit. And that goes for all the fashion brands, whether that be Paco Rabbane, Chloe, Marc Jacobs or Chanel. Perfumes are a way in which normal, everyday consumers like you and me can buy a slice of designer luxury. Knowing that you're wearing a Stella McCartney scent is a lot more attractive and desirable than spraying yourself every morning with a Boots floral eau de parfum! We are brand snobs and therefore the way in which perfumes are advertised to us are so important. They represent millions of pounds worth of profit and allow you to be entranced by the romantic and beautiful world a particular fashion house is trying to portray. So Lurhemmn for Chanel, is a canny and clever move by the powers at be of Chanel; they know that a successful campaign will bring in the cash!

To quote Jessie J, it's not all about money though! Some of us, like myself, just love watching and looking at exquisite ad campaigns, full of wonderful scenery, spellbinding cinematography and usually a very beautiful woman - like Gisele. That's another thing, have you ever seen an ugly model fronting a perfume ad? No, didn't think so. We are obsessed with beauty and perfection and I believe the next Chanel commercial will have all the Fairytale elements listed above.

Watch the amazing new Chanel No5 ad now...