I think of the Italian fashion label Etro as a kind of unsung fashion hero. Its not on the same scale as other Italian greats - Prada, Versace, Gucci, Fendi etc, yet this label has got the heritage, beauty and overall appeal to give even the big guns a run for their money. Known for their love of prints, paisley to be precise, Etro continually show beautiful, enchanting and quite bohemian collections season after season, establishing themselves as the go to designer for hippy chic dressing. I have always loved Etro for their clever colour combinations and effortless style. But is their spring/summer 2014 show which will stand out as my all time favourite of theirs.
I don't mean to harper on about the past, seeing as we are currently in spring/summer 2016, but the spring 2014 international collections in my opinion was one of the best seasons ever. I loved each and every show through NY, London, Milan and Paris and could see myself in all of the wonderful clothes on show. During Milan Fashion Week though, it was Etro who stole my imagination. Creative Director Veronica Etro delivered a show full of Arabian influences, with layers of soft silks tied and draped around the body, bright lemon yellows and bold reds, all the while sending out each and every model with a naturally radiant look about them. Since Etro was established in 1968 by Gerolamo Etro, textiles and his beloved patterns have helped the luxury label soar into mainstream fashion. All these years later, I could have literally brought the whole collection, and happily worn it while holidaying in Cannes or somewhere just as glamorous.
Andreea Diaconu opened the show in a stunning pastel printed skirt and shirt, followed by the likes of Nadja Bender, Kasia Struss, Daria Strokous, Fei Fei Sun, Magdalena Frackowiak and Malaika Firth all wearing equally as pretty pieces. Off the shoulder dresses nipped in at the waist, floral and leopard prints combined into one, shimmery metallic tops paired with harem pants and 70s inspired maxi dresses all completely captured the spirit of summer. I know it really does depend on who's styling the show in how the clothes come across on the catwalk, but with this show the models could have walked barefoot with no make up on and the garments would have still looked amazing. The Donna Summer soundtrack also added to the relaxed feel of the show with Julia Nobis closing the show in a pastel pink, paisley jumpsuit.When Veronica came out to take her bow, it was truly well deserved and heart felt.
What I also love about Etro is that it hasn't been sold off to LVMH or Kerring. Instead it is run by the Etro family, with Kean Etro, Jacopo Etro, Veronica Etro and Ippolito Etro all taking control of womenswear, menswear and management. This sense of family and love for beautiful fabrics and heritage shows in each and every Etro collection and I can't wait to see what they conjure up for spring/summer 2017.
Shop the Etro collection at www.etro.com/en_uk/woman/spring-summer-16/ or Net-a-Poter, Harrods and MyTheresa.com.
No comments:
Post a Comment