As soon as I saw that Frida Giannini, Gucci's creative director, was trending on Twitter, I knew that something really good was about to happen or unfortunately something bad. I was right in thinking the latter; Frida will be leaving her position as creative director at Gucci after the fall 2015 collection in February next year. Both Frida, and her husband, Patrizio de Marco who is currently the CEO of the Kering group Gucci belongs to, announced their exit from this luxury fashion label only hours ago, which has left many loyal fans (including myself) in shock. Instead, Marco Bizzarri has been named the new CEO of Kering, with a designer for Gucci still undecided.
Frida Giannini joined Gucci in 2004, heading women's accessories under the watchful eye of Mr Tom Ford. By 2006, her hard work and clear understanding of the brand saw her acquire the role of creative director; a role which she held for 7 years until now. Under Giannini, Gucci grew and flourished after the departure of Tom Ford, with nods to the 70's, an emphasis on the leather good the label is famous for and a sexy, polished Italian style that only Gucci could possibly pull off. Her use of colour and prints was unique, setting trends every season such as the knee high leather buckled boots, the fedora hat and her jewel coloured silk dresses. Her style was immaculate, and Gucci saw their sales rise year after year. Frida also was a champion of the 'Chime for Change' concert in London last year, with the help of Beyoncé and Selma Hayak. Together they focused on bringing around equal opportunities for girls all over the world, in a spectacular concert which raised thousands for charity.
There is no doubt that Giannini will be missed. She was and still is wonderful for the brand, and whoever comes in to take her place defiantly has a lot to live up to.
Take a look back through some of the best moments during Frida Giannini's collections for Gucci:
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